The project aimed to celebrate Real Brasil Turismo's 30th anniversary by creating a commemorative visual identity, reinforcing the brand's values of solidity, trust, and history in the charter sector.

Beyond developing the commemorative logo, I spent two years working on the complete structuring of the company's digital presence, starting from a scenario with no active social media activity. The work included defining positioning, organizing content, and creating a consistent visual and narrative foundation.

I was also responsible for paid media management, supporting the channels' initial growth and helping take the brand from zero to about 300 followers in a short period, combining paid media and organic growth strategies.

As part of the institutional enhancement strategy, I organized aerial drone shoots and performed video editing for social media, integrating audiovisual content into the brand's digital communication.

The result was a structured online presence with a clear identity, continuous communication, and digital assets aligned with the company's positioning, connecting legacy, visibility, and digital strategy.