Conceptual Identity Reinterpretation — Cycling Brand

Visual Identity & Rebranding

Conceptual visual identity reinterpretation project, focusing on synthesis, symbolic strength, and consistency of application.

The project aimed to simplify and strengthen the existing identity, preserving its essence while making the symbol clearer, more modern, and functional. By reducing excess elements and refining proportions, the identity gained greater legibility, consistency, and recognition across different usage contexts.

More than just a visual redesign, the proposal was to clarify the brand concept, transforming the symbol into a central, precise element prepared for its future evolution.

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