{"id":1586,"date":"2026-02-09T20:19:21","date_gmt":"2026-02-09T20:19:21","guid":{"rendered":"https:\/\/pedromanfredini.com.br\/?p=1586"},"modified":"2026-02-09T20:48:22","modified_gmt":"2026-02-09T20:48:22","slug":"estrategia-digital-conteudo-e-performance-mr-coat","status":"publish","type":"post","link":"https:\/\/pedromanfredini.com.br\/en\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/","title":{"rendered":"Digital Strategy, Content, and Performance \u2014 Mr Coat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1586\" class=\"elementor elementor-1586\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67d12f1e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"67d12f1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d18acd4 elementor-widget elementor-widget-text-editor\" data-id=\"4d18acd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p data-start=\"202\" data-end=\"465\">Mr. Coat lacked a solid digital presence and a structured online operation for conversion. The project began with building this strategic foundation, integrating content, seasonal campaigns, and performance, always connecting brand, product, and sales.<\/p>\n<p data-start=\"467\" data-end=\"910\">Campaigns aligned with the seasons\u2014summer, autumn, winter, and spring\u2014were developed, combining organic content and paid media. Even with controlled investments, results were consistent, generating direct conversions via WhatsApp, e-commerce sales, and measurable impact in physical stores. The use of coupons and promotional campaigns helped accelerate purchasing decisions and expand the reach of these actions.<\/p>\n<p data-start=\"912\" data-end=\"1223\">The visual strategy included the production and direction of shoots with a model and photographer, as well as the creation of AI-assisted photo shoots. This combination allowed for an increase in the volume and quality of visual material, maintaining aesthetic coherence and strengthening brand positioning.<\/p>\n<p data-start=\"1225\" data-end=\"1652\">With the increase in interaction volume, customer service automations were implemented to organize and respond to incoming messages, along with structuring workflows and guidelines for the team to maintain an efficient communication standard. Concurrently, the online store underwent continuous maintenance, with banner updates, email marketing campaigns, commercial actions via WhatsApp, and direct conversion tracking.<\/p>\n<p data-start=\"1654\" data-end=\"1898\">The result was the consolidation of a professional digital presence, significant growth in engaged followers, and a functional online operation capable of generating sales and sustaining the brand's growth strategically and consistently.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a8afd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b8a8afd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c42d7c4 elementor-widget elementor-widget-text-editor\" data-id=\"c42d7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.instagram.com\/mrcoatbrand\" target=\"_blank\" rel=\"noopener\">View Instagram \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee32259 elementor-widget elementor-widget-text-editor\" data-id=\"ee32259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mrcoat.com.br\/\" target=\"_blank\" rel=\"noopener\">View Online Store \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3b99c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f3b99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital strategy for Mr Coat, combining branding, content, paid media, and performance to strengthen the brand and drive growth on social media.<\/p>","protected":false},"author":1,"featured_media":1588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,23,20,25,17,26],"tags":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-automacao-de-vendas","category-direcao-criativa-de-campanhas","category-e-commerce-de-alto-desempenho","category-estrategia-de-conteudo-seo-aquisicao","category-motion-design-edicao-cinematografica","category-posicionamento-de-marca-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pedro Manfredini | Projetos | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pedromanfredini.com.br\/en\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Product Designer \u2014 UX, Web &amp; Digital Experience | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pedromanfredini.com.br\/en\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/\" \/>\n<meta property=\"og:site_name\" content=\"Senior Product Designer \u2014 UX, Web &amp; Digital Experience\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T20:19:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T20:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"552\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"pedromanfredini7@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pedromanfredini7@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/\"},\"author\":{\"name\":\"pedromanfredini7@gmail.com\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/#\\\/schema\\\/person\\\/fab69239b14e4518db421fa4ae266cf7\"},\"headline\":\"Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat\",\"datePublished\":\"2026-02-09T20:19:21+00:00\",\"dateModified\":\"2026-02-09T20:48:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/\"},\"wordCount\":301,\"image\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pedromanfredini.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mrcoat-destaque.webp\",\"articleSection\":[\"CRM &amp; Automa\u00e7\u00e3o de Vendas\",\"Dire\u00e7\u00e3o Criativa de Campanhas\",\"E-commerce de Alto Desempenho\",\"Estrat\u00e9gia de Conte\u00fado, SEO &amp; Aquisi\u00e7\u00e3o\",\"Motion Design &amp; Edi\u00e7\u00e3o Cinematogr\u00e1fica\",\"Posicionamento de Marca Online\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/\",\"url\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/\",\"name\":\"Pedro Manfredini | Projetos | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pedromanfredini.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mrcoat-destaque.webp\",\"datePublished\":\"2026-02-09T20:19:21+00:00\",\"dateModified\":\"2026-02-09T20:48:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/#\\\/schema\\\/person\\\/fab69239b14e4518db421fa4ae266cf7\"},\"description\":\"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pedromanfredini.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mrcoat-destaque.webp\",\"contentUrl\":\"https:\\\/\\\/pedromanfredini.com.br\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mrcoat-destaque.webp\",\"width\":840,\"height\":552,\"caption\":\"Mr. Coat Brand\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/projetos\\\/branding-audiovisual\\\/motion-design-edicao-cinematografica\\\/estrategia-digital-conteudo-e-performance-mr-coat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pedromanfredini.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/#website\",\"url\":\"https:\\\/\\\/pedromanfredini.com.br\\\/\",\"name\":\"Senior Product Designer \u2014 UX, Web &amp; Digital Experience\",\"description\":\"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, UX, performance, e-commerce e produtos digitais complexos.\",\"alternateName\":\"Pedro Manfredini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pedromanfredini.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/pedromanfredini.com.br\\\/#\\\/schema\\\/person\\\/fab69239b14e4518db421fa4ae266cf7\",\"name\":\"pedromanfredini7@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g\",\"caption\":\"pedromanfredini7@gmail.com\"},\"sameAs\":[\"http:\\\/\\\/pedromanfredini.com.br\"],\"url\":\"https:\\\/\\\/pedromanfredini.com.br\\\/en\\\/projetos\\\/author\\\/pedromanfredini7gmail-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pedro Manfredini | Projetos | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat","description":"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pedromanfredini.com.br\/en\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/","og_locale":"en_US","og_type":"article","og_title":"Senior Product Designer \u2014 UX, Web &amp; Digital Experience | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat","og_description":"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.","og_url":"https:\/\/pedromanfredini.com.br\/en\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/","og_site_name":"Senior Product Designer \u2014 UX, Web &amp; Digital Experience","article_published_time":"2026-02-09T20:19:21+00:00","article_modified_time":"2026-02-09T20:48:22+00:00","og_image":[{"width":840,"height":552,"url":"http:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp","type":"image\/webp"}],"author":"pedromanfredini7@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pedromanfredini7@gmail.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#article","isPartOf":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/"},"author":{"name":"pedromanfredini7@gmail.com","@id":"https:\/\/pedromanfredini.com.br\/#\/schema\/person\/fab69239b14e4518db421fa4ae266cf7"},"headline":"Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat","datePublished":"2026-02-09T20:19:21+00:00","dateModified":"2026-02-09T20:48:22+00:00","mainEntityOfPage":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/"},"wordCount":301,"image":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#primaryimage"},"thumbnailUrl":"https:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp","articleSection":["CRM &amp; Automa\u00e7\u00e3o de Vendas","Dire\u00e7\u00e3o Criativa de Campanhas","E-commerce de Alto Desempenho","Estrat\u00e9gia de Conte\u00fado, SEO &amp; Aquisi\u00e7\u00e3o","Motion Design &amp; Edi\u00e7\u00e3o Cinematogr\u00e1fica","Posicionamento de Marca Online"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/","url":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/","name":"Pedro Manfredini | Projetos | Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat","isPartOf":{"@id":"https:\/\/pedromanfredini.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#primaryimage"},"image":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#primaryimage"},"thumbnailUrl":"https:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp","datePublished":"2026-02-09T20:19:21+00:00","dateModified":"2026-02-09T20:48:22+00:00","author":{"@id":"https:\/\/pedromanfredini.com.br\/#\/schema\/person\/fab69239b14e4518db421fa4ae266cf7"},"description":"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, experi\u00eancia digital, e-commerce e produtos digitais complexos.","breadcrumb":{"@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#primaryimage","url":"https:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp","contentUrl":"https:\/\/pedromanfredini.com.br\/wp-content\/uploads\/2026\/02\/mrcoat-destaque.webp","width":840,"height":552,"caption":"Mr. Coat Brand"},{"@type":"BreadcrumbList","@id":"https:\/\/pedromanfredini.com.br\/projetos\/branding-audiovisual\/motion-design-edicao-cinematografica\/estrategia-digital-conteudo-e-performance-mr-coat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pedromanfredini.com.br\/"},{"@type":"ListItem","position":2,"name":"Estrat\u00e9gia Digital, Conte\u00fado e Performance \u2014 Mr Coat"}]},{"@type":"WebSite","@id":"https:\/\/pedromanfredini.com.br\/#website","url":"https:\/\/pedromanfredini.com.br\/","name":"Senior Product Designer \u2014 UX, Web &amp; Digital Experience","description":"Estrat\u00e9gia digital, design e tecnologia para empresas. Atua\u00e7\u00e3o s\u00eanior em branding, UX, performance, e-commerce e produtos digitais complexos.","alternateName":"Pedro Manfredini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pedromanfredini.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/pedromanfredini.com.br\/#\/schema\/person\/fab69239b14e4518db421fa4ae266cf7","name":"pedromanfredini7@gmail.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b1d6c6d8ee460a8b40880359b928bd6448faf29ddab3f1f9a326fbaa076d503?s=96&d=mm&r=g","caption":"pedromanfredini7@gmail.com"},"sameAs":["http:\/\/pedromanfredini.com.br"],"url":"https:\/\/pedromanfredini.com.br\/en\/projetos\/author\/pedromanfredini7gmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/posts\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":7,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":1595,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/posts\/1586\/revisions\/1595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pedromanfredini.com.br\/en\/wp-json\/wp\/v2\/tags?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}